L’Oreal Technique Chroma “Cayenne” Permanent Haircolor 1.74ozL’Oreal Technique CHROMA True Reds collection utilizes a unique red dye technology for L’Oreal Technique that delivers key benefits to customers looking for beautiful red hair color. This permanent hair color has been formulated with Anti-Breakage Ceramide R Complex which penetrates the hair’s cortex to condition and help protect against breakage.