With an extremely rich, quick drying formula, this long lasting mascara rapidly forms a strong film with each and every coat, allowing successive layers to adhere to lashes, creating maximal volume while maintaining lash separation. Pumping the brush in and out of the mascara container to collect more formula? That will only push air into the tube, making the mascara dry out faster. Use circular motions and twist the brush within the tube to collect as much product as needed.