Perfectly Get the effect of false lashes without the falsies with the cult classic False Lash Effect Mascara. Choose Max Factor False Lash Effect Mascara Deep Raven Black. Benefits Helps to renowned for doubling the thickness of eyelashes to the Liquid Lash formula that volumizes lashes and the bold brush that coats every single lash. It comes with a patented Liquid Lash formula coats lashes from root to tip. No flaking or smudging gives lovely lash confidence. Ophthalmologically tested. How to use Sweep the product from root to the tip of your lashes to instantly separate and build volume.