The COVERGIRL Melting Pout Vinyl Vow Lip Color is your key to hydration, moisture and shine. No more drying chemicals, no more dry, uncomfortable lips. Melting Pout Vinyl Vow Lip Color takes your lips from 0-100 in seconds. Get gorgeous matte lips you love in just one sweep. This product is a rich, vibrant lip color that can last up to 24 hours. The nourishing top coat keeps lips moisturized. High impact shine. Lips Stay Hydrated for up to 24 hours.