Color Oops Hair Color Remover Extra ConditioningOops! Not the color you wanted? Dont worry. Color Oops is the perfect product for you! It reverses the oxidation process of hair color pigment.When applied, Color Oops shrinks the color pigment back to small clear dye intermediates. These intermediates are still in the hair. The rinsing and shampoo process is essential in assuring these intermediates are thoroughly washed from hair. We recommend washing and rinsing for 5 minutes 3-4 times, but the longer you rinse the better. If any of the dye intermediates are left in the hair, they can re-oxidize over time and your hair can re-darken. Dont let your hair win the battle over color. Take back control. Color Oops can help you do it.