Arm & Hammer Total Clean Toothpastecleans, whitens, freshens and protects teeth. It contains baking soda for a highly effective yet very gentle clean and fluoride to help prevent cavities; baking soda is renowned for its special ability to clean and whiten teeth. It is clinically recognised as a gentle yet effective cleaning agent that has been proven to be effective at removing unsightly plaque and stains by dissolving deep into the tooth surface crevices.