Heading The standard of purity. Purpose Antihypersensitivity, Anticavity Toothpaste Manufacturer Church/Dwigh Active Ingredients Potassium Nitrate 5.0%; Sodium Fluoride 0.243% Directions Do not swallow. Adults and children 12 years and over: apply at least 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth for at least one minute, preferably after each meal or at least twice a day (morning and evenings) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth. Children under 12 years: consult a dentist or physician. Inactive Ingredients Cellulose Gum; Flavor; Glycerin; Hydrated Silica; Sodium Bicarbonate; Sodium Lauroyl Sarcosinate; Sodium Lauryl Sulfate; Sodium Saccharin; Sorbitol; Titanium Dioxide; Water; Xanthan Gum Uses Aids in the prevention of dental decay. Builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact. Gentle formula made for sensitive teeth. Long lasting protection with proper use. Low abrasion formula is gentler on enamel. Whiter teeth with one tube.